Marketing & Advertising
We don’t fit the mold. A marketing company, a PR firm, a digital agency – none are quite enough. We create brands and advertising campaigns for companies and organizations across the nation. We build enterprise-level web and mobile applications. We handle crisis communications for clients we can’t mention. And we are able to do it all because we have filled our walls with smart, dedicated and well-researched professionals who like debates, data, human psychology and the unexplored.
Mobile. Social. Digital engagement. It’s easy to get swept up in all the buzzwords and lose sight of what the web really offers brands and their customers: a 1-to-1 platform to engage in meaningful conversation, conduct business, stay in touch and exchange ideas. At least that’s how we see it at HMG, and it continues to serve our clients well.
Applying all of the research findings in addition to the established brand standards, we developed a user-centric site based on the information our audiences told us they needed to make educated decisions about their healthcare needs. Daily analytics reporting and tracking mechanisms implemented on the site helped inform all future adjustments or enhancements to both the site and the campaign.
Real-Time Location Systems (RTLS) provide immediate or real-time tracking and management of company assets, human assets, etc. In a healthcare environment, RTLS can provide real-time tracking and management of medical equipment, staff and patients. This type of solution enables Fortune 500 companies and healthcare facilities to capture workflow efficiencies, reduce costs, and increase clinical quality. RTLS solutions are comprised of various tags and badges, platforms (Wi-Fi, Infrared, Ultrasound, and others), hardware infrastructure (readers & exciters) and other components (servers, middleware & end-user software).
Brands live and breathe in the wild. They take up residence in consumer’s minds. They are ripped apart and praised online, at dinner tables and in the media. And while we can’t always control the nature of the brand, we can help mold the conversation. We ensure that what we bring to life in your brand is based on consumers, and that it’s consistent, powerful and true.