Advertising
Clever for the sake of being clever. Edgy for the sake of being edgy. We do none of that. What we produce is only justified by the research. It’s smart, action-oriented work that passes the test of focus groups, committees and cognitive studies — and delivers results.
Healthcare Marketing
Good work starts with something to believe in, and we believe in giving people the tools and the power to live healthier lives as well as helping organizations reach and impact their target markets. Our brand and communications work has helped clients across the country. As a full-service agency, HMG has built brands, digital products, crisis communications strategies, research studies and programs for public health agencies, health insurance companies, state health insurance exchanges, hospitals and emergency medical services organizations.
Planning & Strategy
Given the research and our years of experience in healthcare marketing, we developed a comprehensive target market segmentation platform that identified priority audiences, their demographics and psychographics, and key marketing tactics for them. We also developed a channel plan that included our recommendations on resource allocation to “buckets” within the budget, such as outreach to targeted individuals or small businesses, collateral and support materials for entities providing enrollment assistance, and paid TV, radio and out of home advertising. Knowing our target populations’ media consumption habits, this plan also included a very strong mobile/digital media buy.
Branding & Identity
Brands live and breathe in the wild. They take up residence in consumers’ minds. They are ripped apart or praised online, at dinner tables and in the media. And while we can’t always control the nature of the brand, we can help mold the conversation. We ensure that what we bring to life in your brand is based on consumers, and that it’s consistent, powerful and true.
Based on the research with our target audiences (English- and Spanish-speaking), we recommended names, taglines and colors for the brand that resonated with the many audiences we needed to reach. We tested the names and logos in additional focus groups to ensure we were on target. After the finals were selected, we developed a comprehensive brand standards guide to ensure brand consistency and authenticity across all platforms.
Campaign Development and Implementation
Informed decisions are the only kind we like to make. It’s a chain reaction: research spawns strategic planning, strategy spawns successful campaign development and implementation, and informed decisions come full circle when post-campaign research tells us what worked, what didn’t and how to adjust. Research makes us better. Period.
Broadcast
We create television spots of various lengths throughout campaigns to maximize visibility and brand recognition. Each ad is tailored with different stories relating to our different audiences. We also create comprehensive pre-roll campaign and Pandora ads for our “young invincibles” audience.
Out of Home
With a focus on reaching our audiences where they work, live and play, out-of-home advertising played a large role in driving awareness among the uninsured. Billboards of varying sizes, digital boards, bus wraps, signage in bus shelters and posters inside the buses themselves graced Nevada’s landscape, ensuring enrollment and key dates were top-of-mind for our audience.
Print advertising provides primary and secondary new business strategies to reach rural, major and minor city markets, as well as bi-lingual audiences.
Digital Advertising
Digital Media provides an opportunity to reach all age groups, demographic audiences and decision-making consumers. Digital Media is the fastest growing marketing and advertising path to a diverse set of audience types, consumer decision-making process and mobile technology opportunities.
Website Development
Hemii Media Group is a full-service website design and development agency. We apply all local research and due-diligence findings to our website projects. We incorporate client-specific brand standards, and create user-centric websites based best practice coding environments, design strategies and User Interface guidelines.
Person-to-Person Tactics
Community Outreach
We are often tasked with developing a community outreach program, which are designed to bring the message directly to our audiences, in person.
Events
We also handle another form of person-to-person outreach to spread the word about our clients to local consumers and their families. We plan and produced one, two, three-day consumer and stakeholder events to advance the marketing initiatives of our healthcare, private sector and government clients. We produced the event, soup to nuts — from speaker recruitment to program development to site logistics and promotion.
Retail Stores
Often times we are combining traditional media and digital media with retail advertising through App Interface within a retail environment. Retail advertising provides a unique opportunity to market the consumer at the Point-of-Sale and in very specific timeframes of consumer purchasing.
We researched available, strategic retail locations; helped negotiate and execute short-term leases; outfitted each store with the IT infrastructure to equip dozens of computers with high-speed internet; developed retail space decor and furniture that were on-brand and within budget; recruited, trained and managed a team to serve as administrative/front-desk staff; organized and managed hundreds of assisters and brokers to also staff the stores as the official enrollment team; and provided daily metrics to the client.
Campaign Results
Walking (well, running) the untraveled road laid by utilizing all advertising mediums in a campaign has momentous and rewarding results. Building a brand from scratch, creating outreach teams, hosting conferences and opening retail stores, all the while managing a statewide marketing campaign can be very rewarding for both the agency and the client. The results to date prove the strategy and approach we take are spot on.
20 million
60%
275,000+
83%